The Phoenix Symphony named Katie Cobb executive vice president and COO and Jeff Hunsinger general manager earlier this week. Both are looking to market the symphony as an arts leader in the community and make it accessible to a more diverse clientele.
“We need to redefine what a symphony orchestra is in the 21st century and begin to appeal to that broader audience with new programming utilizing multimedia capabilities, different program lengths and genres of music, and new experiences,” Cobb said.
Hunsinger said he wants the orchestra to be a reason people want to live in Arizona.
“It’s important for the community to recognize the symphony has civil value and contributes to the quality of life in Arizona,” he said.
Cobb said the symphony has been a catalyst for the community through its education outreach and health and wellness programs. The organization provides music education to more than 120,000 students and families in hopes of generating a more creative workforce. The orchestra also plays in hospitals and homeless shelters.
“It’s fulfilling to know that we are creating a difference through the joy of music,” Cobb said.
Hunsinger, who previously was general manager of the Fort Wayne Philharmonic in Indiana, will be working with the Phoenix Symphony’s new music director, Tito Munoz. He also will oversee the organization’s artistic, orchestral and production needs.
Cobb worked with the symphony for more than five years through Actual Media before joining the team full time three years ago as vice president of external affairs. In her new position, she will oversee the marketing, development, patron services, finance, human resources and information technology departments.
